Guest post Match3 - meta layers and matching types Match3 puzzle is and has always been one of the top genres in mobile gaming – especially in western markets. The simple yet addictive Match3 mechanics appeal to a wide range of players and for many of them, crushing candies and popping bubbles are the first steps into the world of mobile gaming.
Best Practice Referral marketing for mobile games: How to grow your game with referrals Referrals are one of the most cost-effective ways to grow your game, and should play a major role in your marketing strategy. We take a look at the various ways to implement referrals in mobile games, and some best-in-class examples.
Dissections How Trivia Crack 2 built on the success of the original – and 5 things it could do better In this game dissection, we’ll take a close look at how Etermax have implemented an excellent first-time user experience (FTUE) for Trivia Crack 2. We’ve also got a few suggestions and tweaks for how it could improve its social reach even further.
The future of sharing for mobile games Organic growth is still the most important source of getting more users. While the “share-everything-to-social-network” days are over, many games still add a Facebook share button. Why?
Dissections How the casual game Bumper.io reached the top of the charts – and 6 ways to help it stay there In our new game dissection, we’ll take a look at how Voodoo got Bumper.io to the top of the charts. Plus, we’ve got some suggestions for how to take an already-popular game to the next level.
Top mobile gaming growth trends for 2018 Exploring the state of play in mobile gaming in 2018, from pre-launch to re-engagement.
Case study How Megacool helped ZeptoLab boost their average revenue per user through GIF sharing and referrals Mobile game developer ZeptoLab used Megacool’s GIF-sharing in their successful game C.A.T.S. (Crash Arena Turbo Stars), which led them to more than double the average revenue per user.
Dissections 9 Growth Hacks From Viral Hit Game Agar.io Agar.io has been a viral success, but what features have been put into the game to help spread the word? We took a closer look at the game to learn more about the in-game growth aspects, as well as suggesting a few of our own.
Dissections How Love Balls became a viral smash hit – and 7 ways to improve it Love Balls has proved to be a massive success, reaching the overall #1 slot on the App Store in over 60 countries, and charting at #1 in Games in over 100. We’ll take a close look at some of the features that have led to Love Balls becoming such a popular game.