The Megacool Blog

State of the share: Mobile content sharing in 2019

From the dawn of time, humans have always had a desire to share our feelings, our stories and our successes. From primitive language to the postal service, sharing is human nature. We’ve pulled together data from millions of share events from mobile games, and found some surprising conclusions.

Game dissections

7 game dev tips from Bowmasters' success

Megacool examines what Bowmasters teaches us about making a successful mobile game, and some areas we think it could improve.

Guest post

Match3 - meta layers and matching types

Match3 puzzle is and has always been one of the top genres in mobile gaming – especially in western markets. The simple yet addictive Match3 mechanics appeal to a wide range of players and for many of them, crushing candies and popping bubbles are the first steps into the world of mobile gaming.

Best Practice

Referral marketing for mobile games: How to grow your game with referrals

Referrals are one of the most cost-effective ways to grow your game, and should play a major role in your marketing strategy. We take a look at the various ways to implement referrals in mobile games, and some best-in-class examples.

Game dissections

How Trivia Crack 2 built on the success of the original – and 5 things it could do better

In this game dissection, we’ll take a close look at how Etermax have implemented an excellent first-time user experience (FTUE) for Trivia Crack 2. We’ve also got a few suggestions and tweaks for how it could improve its social reach even further.

The future of sharing for mobile games

Organic growth is still the most important source of getting more users. While the “share-everything-to-social-network” days are over, many games still add a Facebook share button. Why?

Game dissections

How the casual game Bumper.io reached the top of the charts – and 6 ways to help it stay there

In our new game dissection, we’ll take a look at how Voodoo got Bumper.io to the top of the charts. Plus, we’ve got some suggestions for how to take an already-popular game to the next level.

Top mobile gaming growth trends for 2018

Exploring the state of play in mobile gaming in 2018, from pre-launch to re-engagement.

Case study

How Megacool helped ZeptoLab boost their average revenue per user through GIF sharing and referrals

Mobile game developer ZeptoLab used Megacool’s GIF-sharing in their successful game C.A.T.S. (Crash Arena Turbo Stars), which led them to more than double the average revenue per user.

Game dissections

9 Growth Hacks From Viral Hit Game Agar.io

Agar.io has been a viral success, but what features have been put into the game to help spread the word? We took a closer look at the game to learn more about the in-game growth aspects, as well as suggesting a few of our own.

Game dissections

How Love Balls became a viral smash hit – and 7 ways to improve it

Love Balls has proved to be a massive success, reaching the overall #1 slot on the App Store in over 60 countries, and charting at #1 in Games in over 100. We’ll take a close look at some of the features that have led to Love Balls becoming such a popular game.

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