In this post we’ll explore how and why community competitions can give your game a big engagement boost, particularly those that make use of gameplay replays by asking players to share in order to enter.

Referral programs are one of the best ways to pick up new players for your game, by leveraging the engagement of your existing players who then invite their friends to play. In this post we explore some of the different referral marketing programs using in mobile gaming today.

Referral programs are an extremely effective way of bringing in new players. Not just any players. Players that have higher engagement, retention and monetize better! Once you’ve got your program set up, the next thing to do is make sure your players are aware of it, and also buy into it.

In this post, we’ll explore some of the ways in which you can not only make players aware of your referral program but show that inviting friends is an enticing and rewarding thing to do.

Talking to your players is a rewarding but challenging experience. It’s a way to form trust between players and developers, as well as a method for boosting engagement with the game.

Rewards and incentives are a powerful way to acquire new players, re-engage existing ones, or strengthen a player’s investment in your game. They provide long-term goals for players, giving them a little hit of satisfaction in addition to their enjoyment of the actual game.

At Megacool, we’ve seen that GIFS of gameplay replays are the present and future of viral acquisition in mobile games. That’s not just empty words – we’ve worked with games that have shown a huge uptick in performance once they started empowering players to share replays with their friends.